Upstream O&G still needs to accelerate development of its data architecture infrastructure to fully optimize the analytics capability across all E&P teams. To best support the adoption and scale-up of real-time analytics and increase visibility of data across all upstream teams, E&P data silos need to be broken down and companies adopt an integrated view of data across all disciplines, regions and operators. In its 4^th year, Applied Data Analytics Upstream returns to Houston, re-uniting data & engineering teams with business leaders to collaborate around how to maximize the value from upstream data to optimize production with new technology, minimize cost and re-shape E&P processes.